The toothpaste market was valued at $18.5 billion in 2019, and is estimated to reach $24.5 billion by 2027, registering a CAGR of 3.7% from 2021 to 2027.
Toothpaste is a paste or gel used to maintain oral hygiene and teeth health. It contains chemicals and other ingredients, which help in the removal of food particles stuck in between the teeth and dental plaque. Furthermore, it helps in preventing gum, enamel diseases, and tooth cavities.
One of the major factors driving the demand for toothpaste includes the easy availability of the product in the market. There are multiple distribution channels, which are targeted by the toothpaste manufacturers, such as supermarket/hypermarket and independent retail stores, to increase the customer reach and availability of toothpaste products. Furthermore, the leading players operating in the industry conduct thorough consumer behaviour analysis to gain first-hand information about emerging trends in the market, which is the leading to the rise of multiple toothpaste varieties for consumers. Furthermore, the omni channel approach adopted by the players has resulted in high availability of such oral care products
Consumers are becoming aware of the hazards of chemicals used in traditional toothpaste; hence, they are shifting toward natural and organic toothpaste to maintain better oral hygiene and freshness without the usage of harsh chemical ingredients. Additionally, some of the major factors that influence the choice of toothpaste are brand awareness, ingredients, product attributes, taste, and brand image. However, natural/organic toothpaste plays a vital role while making purchasing decision.
The global toothpaste market is segmented into product type, end user, distribution channel, and region. Based on type, the global toothpaste market is categorized into conventional, herbal, and whitening & sensitive. Based on end user, the market is bifurcated into kids and adults. Based on distribution channel, it is fragmented into hypermarket/supermarket, independent retail stores, pharmacies, and online stores. Region-wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.
Some of the key players operating in the toothpaste market analysis includes Amway Corporation, Arms & Hammer, Colgate Palmolive, Dabur International Ltd, GlaxoSmithKline PLC (GSK), Henkel AG, Johnson & Johnson Services, Procter & Gamble, Patanjali Ayurved Ltd, and Unilever Group.
According to the market players, the major obstacle faced by them attributed to the pandemic was the disruption of the supply chain. Furthermore, all the distribution channels were nearly shut down in the first quarter of the pandemic. However, online channels such as Alibaba, Ebay, noon, Amazon, Flipkart have gained hhuge traction amidst the pandemic.

KEY MARKET SEGMENTS
- By Product Type
o Conventional
o Herbal
o Whitening & Sensitive

- By End User
o Kids
o Adults

- By Distribution Channel
o Hypermarket/Supermarket
o Independent Retail Stores
o Pharmacies
o Online Stores
- By Region
o North America
? U.S.
? Canada
? Mexico
o Europe
? UK
? Germany
? France
? Italy
? Spain
? Russia
? Rest of Europe
o Asia-Pacific
? India
? China
? Japan
? ASEAN
? Australia
? Rest of Asia-Pacific
o LAMEA
? Brazil
? Argentina
? UAE
? South Africa
? Saudi Arabia
? Rest of LAMEA